Use Technology To Improve Employer Branding

Benify is once again a proud country partner of World Employer Branding Day. We will be joining 350 leaders from over 40 countries in an inspirational event aimed at exchanging best practices to build, support, and improve employer branding.

Leading up to the event in April, the first Voices of the Industry e-book is now available. It captures insights on employer brand building. Contributors answer the key question:

What’s the #1 piece of advice you would give a company to build a stronger employer brand in 2017?

Our answer: use technology! We maintain that technology should be leveraged to not only communicate with employees and engage them, but to turn their interactions with key aspects of their workplace life– their benefits and total reward–into a positive experience. Employees’ engagement and involvement naturally strengthen their view of their employer, boosting the overall employer brand.

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