Support Employees in Being Outstanding: Meeting the Eurasia Challenge

Supporting Employees in Being Outstanding

Benify is a fast-growing global HR-tech company based in Stockholm, Sweden. It provides a digital platform that helps companies improve communication of and participation in total rewards and work life. Benify believes in focusing on and engaging employees as the sure way to nurture talent and improve a company’s employer brand and overall performance. As such, it is natural for us to support and sponsor one of our own superstar employees, Jonas Deichmann who works in our Munich, Germany office.

Cycling Across Eurasia in 70 Days: Breaking World Records and Raising Funds

Endurance athlete Jonas Deichmann, aims to be the first person in history to cycle the entire length of Europe and Asia in just 70 days. Jonas contributes to the company’s success in the Germany market and represents the Benify core value of exceed expectations and the “be outstanding” team culture: He aims to set two new Guinness World Records – for the fastest cycle across Europe (Cabo da Roca to Ufa) and the fastest cycle across Eurasia (Cabo da Roca to Vladivostok), simultaneously raising money to support aid workers in Africa and India.

16,000 Kilometers Across Eurasia
Jonas will begin his world record attempt in the Atlantic coastal town of Cabo da Roca in Portugal on July 2nd. He’ll then set off on an epic 16,000-kilometer journey across the world’s biggest landmass area – the first person ever to do so – eventually reaching Vladivostok on Russia’s eastern coast around 70 days later. 
After beginning his journey in Portugal, he’ll then cycle through Spain, France, Germany, Czech Republic, Poland, Ukraine and eventually Russia.

Jonas will be raising money for the TDA Global Cycling Foundation – a humanitarian organization which provides bicycles to healthcare and community development workers in Africa and India.

Follow Jonas and Contribute to His Success
Visit ​ to track Jonas’ journey across Eurasia through a live GPS feed and support the TDA Global Cycling Foundation. Through the ​Jonas Eurasia Challenge Facebook page followers can view his digital diary consisting of on-the-road updates, videos and photos. Read the press release for more information.  

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