How Vodafone Became A More Attractive Employer

Vodafone Netherlands is one of the biggest mobile operators across the Netherlands with more than 5 million customers. Together with their subsidiary Belcompany, it is able to support this through a strong network of 3,838 employees nationwide. Vodafone’s philosophy is embodied by its trademark “power to you” – which is not only representative of its philosophy in empowering its customers, but is also at the heart of its employer branding philosophy. Having worked hard to foster and nurture a modern, mobile and flexible working environment for it’s employees, Vodafone Netherlands approached Benify because they were looking for a way in which to invest even further in a more flexible working strategy and save costs in the process.

Gepost op 2017.02.06

Enrollment Technology Made Simple

When one of the largest banks in Scandinavia approached Benify and explained it needed a way to reach employees, we knew we could help. After all, our solution was built to engage employees and better involve them in their employment decisions.  The bank wished to take advantage of recent legislation allowing voluntary transfer of salary into retirement savings, and it was historically hard for it to explain complex products in a simple, compliant way. The bank sought a distribution channel and a smooth and effective way to enroll employees into its retirement products. Its goal: to reach 700 companies.

Gepost op 2017.01.30

24 Tips to Better Employer Branding

Employer branding is top of mind for many organizations. If it is not, it should be! How current employees and potential recruits view your organization will be key to your success. Start from the inside by making it Great at Work and watch how those positive feelings and reactions spread outward.

Gepost op 2017.01.23

Case Study: Great at Work with TUI Nordic

Improving an organization's employer branding is something that Benify has been doing since its founding in 2003. TUI Nordic expressed it wanted to work in a more proactive way to strengthen its employer brand, and we knew we could help based on our experience.

Gepost op 2017.01.16

Why Employer Branding Matters, Part 2

Understanding the elements of employer branding is vital in crafting successful recruitment strategies. It starts with how you treat your employees- and what they say about your organization. It ends with how well you can attract the talent you need. Below are some facts that can support your plans and inspire, too:

Gepost op 2017.01.09

Why Employer Branding Matters, Part 1

Start the year off with an overview of facts and statistics to support your HR strategies:

Gepost op 2017.01.02

A Happy Holiday Season & A Wonderful New Year!

We wish you a happy and healthy holiday season and a wonderful New Year! We have enjoyed sharing our insights with you since we have started this blog earlier this year. We will be back at the start of 2017 and look forward to once again sharing our knowledge and thoughts. Warm wishes, Benify

Gepost op 2016.12.23

Review 2016, Unlock Future Possibilities: Part 5

When we consider 2016, we see five trends that have shaped the HR field in which we operate. Understanding these market developments is important so that we can prepare ourselves for the coming year. The first topic examined is the shift in viewing employees as customers. The second market characteristic, is the growing relationship between HR and Marketing, and the third considers employer branding and the role of employees. The fourth looks at the growing power of HR departments, and the final trend we analyzed looks at benefits enrollment:

Gepost op 2016.12.19

Review 2016, Unlock Future Possibilities: Part 4

When we consider 2016, we see five trends that have shaped the HR field in which we operate. Understanding these market developments is important so that we can prepare ourselves for the coming year. The first topic examined is the shift in viewing employees as customers. The second market characteristic, is the growing relationship between HR and Marketing, and the third considers employer branding and the role of employees. The fourth looks at the growing power of HR departments:

Gepost op 2016.12.12

Review 2016, Unlock Future Possibilities: Part 3

When we consider 2016, we see five trends that have shaped the HR field in which we operate. Understanding these market developments is important so that we can prepare ourselves for the coming year. The first topic examined is the shift in viewing employees as customers. The second market characteristic, is the growing relationship between HR and Marketing, and the third considers employer branding and the role of employees: 3. Employees: Word of Mouth, Multiplied

Gepost op 2016.12.05

Review 2016, Unlock Future Possibilities: Part 2

  When we consider 2016, we see five trends that have shaped the HR field in which we operate. Understanding these market developments is important so that we can prepare ourselves for the coming year. The first topic examined is the shift in viewing employees as customers. The second market characteristic, is the growing relationship between HR and Marketing: 2. HR and Marketing: A New Love Affair.

Gepost op 2016.11.28

Review 2016, Unlock Future Possibilities: Part 1

Benify has been in the HR field for more than 12 years, primarily focused on making it Great at Work for employers and their employees through our innovative technology. With over 1,000 clients globally and nearly 1 million users, we continue to keep our fingers on the pulse of HR trends and market developments. In fact, when we consider 2016, we look back at our learnings from the two key HR tech conferences in Europe- in both London and Paris, as well as events we have attended in employer branding and benefits selling. We learned from our partners in various markets and from the feedback gained from our customers at various events we organized.

Gepost op 2016.11.21

Raise Awareness and Understanding For Increased Participation

One cannot appreciate what one does not know nor understand. We at Benify understand this so ensure that the portal we create first focuses on presenting compensation and benefits information clearly, intuitively, and in a user-friendly way.

Gepost op 2016.11.07

Another Bright Idea

At HR Tech in Paris last week, Benify showcased its technology solution in support of easier, better, and more efficient compensation and benefits management. One of our founders even gave a product demonstration and showed how our innovation meets the demands of HR departments who seem to have less time (and more pressure) to implement employer branding and employee engagement strategies. Personalized messaging; visualization of total reward; increased (and easier) benefit enrollment; and anytime/anywhere access were discussed.

Gepost op 2016.10.31

Empower Your HR Management Strategies

Strategic HRM aims to align the practice of managing employees with the long term goals of the organization. According to SHRM, The Society of Human Resource Management, Strategic HRM "deals with the macro-concerns of the organization regarding structure, quality, culture, values, commitment, matching resources to future needs, and other longer term people issues. It gives direction on how to build the foundation for strategic advantage by creating: an effective organizational structure and design; culture; employee value proposition; systems thinking; an appropriate communication strategy; and preparations for a changing landscape, which includes downturns and mergers & acquisitions." Sustainability and corporate social responsibility are additional areas to manage.

Gepost op 2016.10.17

Bring People-Centric Strategies To Life With HR Technology

It is said that there are three types of companies out there: those who put their shareholders first, those who put their customers first, and those who put their employees first. Whereas we do not believe that any company’s personality can be so easily summarized, we do agree that companies should focus on people. Specifically: that companies should take their employees as seriously as their customers and shareholders and think in terms of how to manage, nurture, and inspire them in an economically sustainable way.

Gepost op 2016.10.10

The Future of Work: Both Digital and Personal

Some thought leaders say that through technology, employees will be working less, working differently, and even working anywhere they want. The conversation in HR circles extends this idea to predict that technology will even "disrupt" HR's role in any given company, and traditional methods used to interact with employees will become unfashionable, outdated, and ultimately, extinct.

Gepost op 2016.10.03

What does Partnership mean to us?

Partnership with a capital "P" is something we have excelled at since founding Benify 13 years ago. We began with a focus on our customers- HR directors- and their employees, as we efforted to understand their collective and individual needs so that we could truly make it Great at Work. We worked to increase employee engagement and improve employer brand long before these were buzz words.

Gepost op 2016.09.27

Simplified Insurance Enrollment For Less Stress, More Engagement

In many parts of the world, it is open enrollment time. That’s when an employee is offered group insurances by HR and can select coverages for him or herself plus family members. This can mean deciding to continue with certain insurances or trying new programs for added protection. During open enrollment season- and even “any-time” enrollment that occurs during recruitment or otherwise,  an employee must determine if the coverage is needed and for whom. He or she must weigh the cost and understand whether electing the insurance decreases overall taxable income— or if it is “an extra” paid out of pocket on a voluntary basis.

Gepost op 2016.09.19

How Benify Helped Kuehne + Nagel Improve Employee Communications

Kuehne + Nagel in the Netherlands is one of the world’s oldest and most prominent logistics companies and a market leader in providing global logistics services across key industry sectors. Kuehne + Nagel provides its customers with advanced logistics solutions. As many as 50 percent of the goods which enter the European Union do so through the sea and airports of Rotterdam and Amsterdam; this makes Kuehne + Nagel a leading logistics lifeline for the rest of Europe.

Gepost op 2016.09.13

Make A Great First Impression & Make It Count

Most would agree that positive first impressions are important when meeting new people. It sets the tone of the relationship. So, why not treat your onboarding process as a way to create a positive first impression when your new hires meet your company? True, they have met your company during the interview process. We'd point out that they really get to understand what it's like to work at your company during the onboarding process. Make this impression count!

Gepost op 2016.09.07

Educate Your Employees On Engagement

Engaging employees and making it Great at Work for them should be every company's goal. After all, motivated employees naturally become more involved. And like dominoes, one result leads to another: A "happiness plus" culture marked by dedicated employees is created. They begin to enjoy being at work. Their productivity increases. Word gets out and next thing you know, the company is more able to attract and retain talent. Its reputation as an employer improves. Then its overall branding strengthens, giving it a competitive edge.

Gepost op 2016.08.30

Engage Your Employees For Better Employer Branding

Engaging employees and making it Great at Work strengthens a company’s employer brand. Most companies focus only on their product brand- their logos, taglines, and how they market what they produce so that they can get and keep customers. But what would a company be without its talented workforce? And how do companies find— and hold onto— their employees? It’s the other brand that matters. Known in HR circles as “employer branding”, it’s what we at Benify understand as paramount to a company’s success in the marketplace. Why? Because people must want to work at a company to be productive, and how a company treats its workers is an important ingredient in building its reputation.

Gepost op 2016.08.22

Employee Engagement: Assess then Strategize!

Employee engagement is something many companies are concerned about, as it helps with productivity, recruitment, retention, and employer branding. However, understanding if one's employees are engaged and figuring out what to develop to further engage them, can be challenging. There are, of course, many tools out there to help HR departments assess their employees' engagement.

Gepost op 2016.08.11

Overcoming a Challenging Talent Landscape

A new report released by the Society of Human Resource Management (SHRM) called The New Talent Landscape, discusses an important aspect of today's labor market: the difficulty finding and recruiting qualified employees. The study is based on a survey of American corporations, but the challenges reflect the pains felt by many HR departments around the world. According to the report, 68% of HR professionals across industries report challenging recruiting conditions in the current talent market. The research points to a lack of qualifications for the types of jobs that are open, as well as a low number of applicants for available positions:

Gepost op 2016.08.03

Show Employees Their Total Rewards, Increase Their Appreciation

All employers know that the employment package includes not just gross salary but all that is involved in making employment possible- and desireable: health and dental insurance; wellness programs; retirement plans; fringe benefits and all the other extras; the value of paid vacation days, holidays, and time off; and of course- all the employer paid taxes. Benify’s latest study defines everything above gross salary as Bennies and uncovers three surprising facts when considering total compensation as gross salary plus Bennies:

Gepost op 2016.07.07

Reveal the Full Value of Employment For Better Employer Branding

  Earlier this year, Benify released a study that delved into the question: Do employees appreciate the full value of their employment? We found that actually, 8 of 10 do not.  When asked about the value of their employment packages, all pointed to their salaries-- but not all knew and appreciated everything else that made their employment possible. This underappreciated employer investment includes:  insurance and retirement plan contributions, cafeteria and meal subsidies, commuting discounts, company events, learning and development opportunities, employment taxes,  paid time off, and more.

Gepost op 2016.07.04

Where Does One Start With Employer Branding?

In order to engage and retain our workforce- which seemed to double each year- we realized that we had to articulate and communicate our unique culture to both existing employees and especially to new employees both at the head office and in global offices. We wanted to keep our DNA intact and to ensure that as we grew and spread across locations, that we would not lose the fun, creative, and energetic personality that we know is responsible for our success as a company.

Gepost op 2016.06.28

What is at the Heart of Employer Branding?

In April, Benify joined companies from over 30 countries at World Employer Branding Day in Prague, organized by Employer Brand International. There, we met with Brett Minchington, the event's organizer and expert on the subject of employer branding. He describes an employer brand as "the image of your organisation as a ‘great place to work’ in the mind of current employees and key stakeholders in the external market (active and passive candidates, clients, customers and other key stakeholders)." He continues his explanation by stating that, "The art and science of employer branding is therefore concerned with the attraction, engagement and retention initiatives targeted at enhancing your company’s employer brand."1

Gepost op 2016.06.22

Do you know what your employees think of your company?

Why not ask them? We asked our own employees about their impressions of Benify in order to articulate the essence of our culture and understand what draws candidates to join our team. We asked what it means to work at Benify and what it means to be Great at Work. The results of our employer brand assessment revealed what we knew to be true. As a company, Benify: Shows Love and Thinks Ahead and Exceeds Expectations in designing, implementing, delivering, and servicing a client. Similarly, a Benify employee: Shows Love in how he or she interacts with colleagues and with customers; he or she Thinks Ahead when planning and executing on projects; and he or she Exceeds Expectations to deliver the very best outcomes both internally and externally.

Gepost op 2016.06.20

What does it mean to be Benified?

We all know what “benefit” means—i.e., a positive result or more specifically, a workplace offering such as group insurance, vacation days, or even coffee. To us here at Benify, a person or company can also enjoy the positive feeling that comes with providing or receiving a workplace benefit. We call this happy feeling “becoming Benified”—and it is something that we specialize in. We make it both possible and easy to both give and get all the things that go beyond the paycheck.

Gepost op 2016.06.14

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